The New Model Of Selling Intent Quotes Jeremy Miner

Scott Simon

2 min read

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11-01-2025

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Jeremy Miner, a prominent figure in the sales world, has revolutionized the way we understand and approach sales intent quotes. His model shifts the focus from simply providing a price to establishing a deep understanding of the customer's needs and aligning solutions accordingly. This represents a significant departure from traditional sales methodologies, emphasizing a more collaborative and consultative approach.

Beyond the Price Tag: Understanding Intent

Miner's approach centers on the concept of "intent." Instead of solely focusing on closing a deal, his model prioritizes identifying the why behind a customer's purchase. This means going beyond surface-level requests and digging deeper to understand their long-term objectives, pain points, and desired outcomes. Only with a thorough grasp of the customer's intent can a truly effective and relevant solution be offered.

Key Elements of Miner's Model:

• Deep Discovery: This involves thorough questioning and active listening to fully comprehend the customer's needs, challenges, and aspirations. It’s not about selling a product, but about understanding the problem the product solves.
• Value-Based Selling: The focus shifts from features and pricing to the demonstrable value the solution brings to the customer. This requires showcasing how the solution directly contributes to the customer's desired outcomes and aligns with their overall business objectives.
• Collaborative Approach: Miner emphasizes a partnership-oriented approach, working closely with the customer to co-create a solution that meets their specific needs and exceeds expectations. This fosters trust and builds stronger long-term relationships.
• Customized Solutions: Generic solutions are rarely effective. Miner advocates for tailoring solutions to address the unique circumstances and challenges of each customer. This personalized approach maximizes the value proposition and increases the likelihood of success.
• Measurable Outcomes: The success of the solution isn't just about closing the sale; it’s about achieving measurable, quantifiable results for the customer. This requires defining clear Key Performance Indicators (KPIs) and tracking progress towards achieving those goals.

The Impact of Miner's Model

Miner's new model is having a profound impact on the sales profession. By prioritizing understanding and collaboration, it fosters stronger customer relationships, leading to increased customer loyalty and repeat business. This approach is particularly effective in complex sales scenarios where deep understanding and customized solutions are critical to success.

The shift towards intent-based selling is not simply a tactical adjustment; it’s a fundamental paradigm shift that emphasizes long-term value creation over short-term gains. It demands a more sophisticated and strategic approach to sales, requiring salespeople to become trusted advisors and partners to their customers. This requires significant investment in training and development, but the long-term rewards are substantial.

Conclusion: Embracing a New Era of Sales

Jeremy Miner's innovative model is reshaping the sales landscape. By focusing on intent, value, and collaboration, it offers a more sustainable and effective path to achieving both sales targets and building strong, lasting customer relationships. For sales professionals seeking to enhance their effectiveness and stay ahead in a constantly evolving market, understanding and implementing Miner's principles is crucial for continued success.